The IoB refers the growing concept that attempts to understand data gathered from users’ through online activities. The concept addresses the issue of understanding the data properly and applying to create and market new products – from a human psychology perspective.

For example, the data gathered from users through smart phone can be different from their laptop, where they click first, how they navigate, and the path that leads to a conversion or sale. This constitutes the concept of Big Data. However, once all the data is gathered, what can be done with it? This is where the IoB comes into play.

The IoB refers to a process by which user-driven data is analyzed through a behavioral psychology perspective. The results of that analysis gives new approaches to how to design the User Experience (UX), Search Experience Optimization (SXO), final products and services offered by companies, and how to market them. Any company choosing to take an IoB approach to their strategies needs to be sure that they have a robust Cyber Security strategy to protect all of their sensitive data.

Analysts see numerous possibilities for using IoB in business, personal finance, workplace, and so on. By 2023, 40% of the global population will be tracked digitally. The IoB will change the digital world in near future.